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Racer Support Educational Series - What Is Racer Support?

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Racer Support Educational Series - What Is Racer Support?

What Is Racer Support?

It's that time of year again, racer support season! 

We’ve been doing this for 20+ years, we’re riders and racers ourselves, and we’ve seen a lot of consistencies that separate those that understand racer support from those that don’t. Since the ins and outs of sponsorship aren’t common knowledge, we thought we’d hit it head on to get you primed and ready to apply this season. Straight from the horse's mouth. 

Let's start at the beginning. What is racer support? Racer support is a brand's way of giving back to the racing community while working to sell more products or services, and build valuable partnerships along the way.

Racer support is usually a discount on products in exchange for assistance with the growth of the brand. These discounts allow you to buy products at a discounted price so you can put that money into other areas of your racing program. In exchange for that discount, you act as an ambassador, increasing awareness and sales. The more direct (traceable) sales you’re responsible for, the more support you'll get, regardless of your skill level. If you're responsible for direct sales that the brand can keep track of, the amount of support you receive will undoubtedly reflect that. 


For perspective, there are 3 possible tiers to racer support. 

  1. Discounted product - Usually ranging from 20-50% off. Primarily reserved for the weekend warriors and hobby racers. You can obviously move up from here but it takes a big commitment to the brand and doesn’t happen overnight. 
  2. Free product - Free product is a possibility for a select few who have proven race results as well as social media influence and a history of selling product for their sponsors. Free product comes with responsibility. When your reputation as a racer precedes your resume you’re on your way to earning product.
  3. Paid - This is so far and few between (at least in our case) it’s hardly worth addressing, but the fact is some (very few) riders do make money from brands to run certain products. We don’t pay anyone to run our products, they run our products because they trust and believe in them. 

Some of you may still be asking “Wait, racer support season?!” Yes, most brands operate on a seasonal application period. Some brands are open year round, but most are only open for a small period, usually between September-November. For us at Fasst Company it’s September 1st to October 31st. 

For 99.9% of us, racing is a hobby. An expensive one at that. It’s important to keep that in mind when seeking sponsorship, don’t ask for more than you realistically deserve, it’s off putting and not a great way to start a relationship. Contrary to popular belief most moto companies are not sitting on piles of product and cash. The reinvestment cost to develop, manufacture, and market products make this a difficult business. Some brands offer huge discounts to anyone who will run their product, those brands are not manufacturing their products in the US. 

The hope is that you have enough influence locally, regionally, or nationally, that by running a product you persuade 5-10+ others to run that product too. If you’re running a product and other riders start contacting the company saying “Hey, Gerald Ghones told me these were the best goggles money could buy, I need a few pairs!” then your value to that company goes up exponentially, because you’re selling product and at the end of the day that’s the goal.

Throughout the next three blogs of this racer support series we’ll address the most important aspects of rider support and discuss some tangible things you can do to have your best foot forward. Each of these will offer unique insight to help you understand different areas of rider support so you’re building relationships and earning better deals. 

Stay tuned for our next blog, a step by step guide to building your resume and pinpointing who you should send it to. 

If you have any questions email us at ridersupport@fasstco.com and we’ll get back to you. We encourage questions so don’t hesitate to reach out!

-The Fasst Family



6 Responses

Stephanie Furches
Stephanie Furches

August 24, 2021

This is such a great blog chalked FULL of very helpful information. Personally every rider wanting sponsorship should read this! Thank you for sharing and for helping riders – from information to making the BEST bars in the industry!

Brad White
Brad White

August 24, 2021

Great read. As a old stock car racer, sponsers and parts help fund our program. Thanks for having this kind of support for my son as he begins to build support for his passion.

Jonny Figley
Jonny Figley

August 24, 2021

Hey! I just wanted to reach out and say thank you all for the continued support through the years! I am still baffled that there are any other brand of bar on the track as Flexx is second to none in durability, comfort and style!!! Fasst Company’s Flexx Bars are on all of OVERKILL Racing’s machines and are one of the biggest reasons our racers results are always at the top!

Thank you again from us all!!

Scott
Scott

August 24, 2021

Good read. Thanks, FasstCo. Appreciate what you do for the sport. And my hands!

Beard racing 24x12a
Beard racing 24x12a

August 24, 2021

My family has been running fasst bars for the last 5 years and they are by far one of the best investments you can make for your off roader . Not only are they durable and hold up to the abuse, the fasst family is number 1 to deal with you won’t find a better bunch of people . Thanks for the support over the years.

Adam Morgan #119
Adam Morgan #119

August 24, 2021

What you guys are doing with the blog series is nothing short of incredible. A lot of new riders (and some seasoned) NEED to know this information to make professional, lasting relationships with the companies that they want to work with. This series will help with the confusion…and maybe humble some riders that might need a reality check. Well done Fasst Company🇺🇸🤙🏼👊🏼✊🏼🏁

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